Overview
Turma do Kako is a Brazilian kids music project with AI-assisted videos, simple songs, characters, and educational values. The brand is designed for short episodes, easy lyrics, and lessons that stay with the child after the clip ends.
Product Direction
The project combines music, nature, friendship, and curiosity in a safe content universe. Each clip opens with a question and closes with a discovery.
What I Built
- A public website for the brand.
- Character and values presentation.
- A clip section connected to YouTube.
- Platform links for music distribution.
- AI-assisted video production workflows.
Brand Values
- Friendship: nobody is left out.
- Courage: trying again is part of learning.
- Nature: the child gets closer to animals, plants, and Brazil.
- Curiosity: one question at a time, one discovery at a time.